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As Operations Manager, I love to hear how skills and personal growth developed at Solving IT contribute to our people’s success stories. Those stories are told on resumes and at family gatherings. However, the unique, quirky, and fun nature of Solving IT is not often given the spotlight. Today that is different. Solving IT has its own story to share!
Before launching a new logo design or a different website structure, you have to do the hard work of answering all questions that describe the identity of your company. Who are we as individuals? What do we care about? Most importantly, how do we best accomplish results as a team?
It was a challenging and rewarding experience to be involved in answering these questions with Bert Morano, Ben Sanders, and Amy Burrows. We sought clear and simple answers to share with our employees and clients regarding our unified mission. In the process we’d ask more questions including “is our Salesforce consulting practice an isolated product separate from Solving IT?” It was hard to self-analyze when the catalyst for seeking these answers was our need to professionally define our identity. Simply put, we lacked marketing expertise.
Over the last few months I’ve taken the time to reconnect with my network. It was on one of these calls that I started to bounce ideas and questions off my most trusted marketing guru: Sarah Becherer. She was excited to point out that this business did not happen by chance, rather it was Bert’s deliberate care and dedication in leading his vision that has resulted in 1,000 projects across 5 countries over 27 years. The lasting success was created because he cares deeply for his employees and clients, and that dedication shows through in our results. Our leaders develop relationships with people that know when they need additional IT expertise, they can trust Solving IT. Based on Sarah’s simplified explanation of our business, I knew I had to amplify her voice with our Leadership Team.
Sarah’s eye-opening conversations with me landed her in front of our Leadership Team. First, she led us through a process of discovery. She probed us with meaningful questions and challenged herself to understand concepts that are very specific to our industry. She was on a mission to launch our leadership beyond what we had imagined. To execute on her vision, Sarah tapped Brian Atad for the design and Tim Jacques to lead our new website development and launch. It takes a lot to tell a simple story of intersecting brand identities. Sarah, Brian, and Tim have the expertise to do that.
We are a tech company of creative consultants building custom solutions to business and IT challenges. There is a broad variety and a depth to our skillsets, and I am excited and grateful to work each day in the fast-paced, ever-changing environment that we all share with our clients. Our values, as defined with the help of some of our most valuable employees, encompass everything we stand for:
Individuality.
Authenticity.
Accountability.
Entrepreneurship.
Client-First Mentality.
Just as we trusted Sarah to guide the vision for us, we work with clients who trust in us to put them first and to leverage our unique expertise to do so. We will do what’s right for our client even if it takes countless thoughtful conversations to get them to reach their goals, just like Sarah, Brian, and Tim did for us.
