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The Sweet Beginnings of Data and Social Good
November 2, 2016 @ 6:00 pm
We have an amazing presentation this month from Softweb Solutions, who has taken on a ‘micro-project’ of using data of the North Lawndale Employment Network (NLEN) to improve their social media engagements.
Data is the most valuable resource for businesses, which contains extremely valuable information about business processes as well as many other important aspects. Since a massive volume of both structured and unstructured data is being generated every second, organizations may fail to use this data to its full potential. As a result, they cannot gain insights required to take smart decisions.
In this project, Softweb Solutions has analyzed the social media activities & engagements of NLEN and provided them insights on how to better their cause. We would be using sentiment analysis and other data tools to identify pattern and trends in their social media traffic.
About Softweb Solutions
We provide a broad range of services & solutions with digital services consulting and development in a strategic, innovative, and creative style. We work on emerging tech-trends such as the Internet of Things (IoT), Data Science, Enterprise Mobility, and Wearables among others.
The North Lawndale Employment Network (NLEN) assists North Lawndale residents through innovative employment initiatives that lead to economic advancement and an improved quality of life. In 2004, they launched Sweet Beginnings, a social enterprise and wholly owned subsidiary of the North Lawndale Employment Network. Sweet Beginnings mission is to provide employment, economic revitalization to the economy of North Lawndale neighborhood and to produce and sell high-quality honey and honey-based personal care and relaxation products.