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Strategic Design For Healthy Behavior Change

January 25, 2018 @ 6:00 pm - 8:00 pm

Join us for the first Action Design Chicago Meetup of 2018!

In this talk you will learn how to:

• Drive adoption of healthy habits and behavior change for customers.

• Apply behavioral economics principles to make better decisions.

• Foster a collaborative environment for innovation, testing and continuous learning.

James Wieselman Schulman from Cigna’s Innovation Center of Excellence will discuss the intersection of design and behavioral economics, and how a human-centered approach to the creation of engaging products and solutions can help drive lasting healthy behavior change.

Solving the challenge of healthy behavior change is more complicated in practice than in theory; it is not as simple as convincing people to change under the argument that it’s better for them. Join us to learn about how James uses research, data, and incentive design to influence customer choices and habits.

Special thanks to our host and sponsor, Doblin: Doblin is a global innovation firm focused on solving complex problems that matter through a rigorous, interdisciplinary approach. Doblin helps organizations thrive amid constant change and advance their field. Since 1981, Doblin has pioneered the discipline of innovation and helped leading organizations navigate turbulent environments. Through a combination of design, strategy, social science, and technology, Doblin works to unearth opportunities and spur ongoing growth.

We look forward to this insightful panel discussion. Hope to see you there!

IMPORTANT NOTE: Due to demand, this event will be limited to a maximum of 85 attendees. So please only RSVP if you are confident you will be able to attend. And if something comes up and you are no longer able to come, please change your RSVP so that someone else may have your spot. RSVP no later than noon on Monday, January 22, in order to guarantee your place for this event!


Located at Doblin: 111 S. Wacker, 17th Floor

6:00 pm – 6:30 pm Networking and Refreshments

6:30 pm – 7:30 pm Presentation/Discussion


James Wieselman Schulman (https://www.linkedin.com/in/jameswieselmanschulman/) is a seasoned design strategist and strategic partner. He focuses on translating complex business problems into actionable opportunities and creatively managing design and development programs toward solutions. By leveraging qualitative and quantitative research methods that incorporate business, brand, capability, and marketplace considerations, he continually surfaces a deep understanding of consumer experience. He excels at turning insights into impactful, actionable solutions through collaborative workshops, modeling, and prototyping to bring to life products, services, and experiences that resonate with user across the healthcare ecosystem.

A human centered solutions designer at Cigna’s (https://www.cigna.com/) Innovation Center of Excellence, he’s spent the last four years there bringing his prior consulting experience from other industries to healthcare. With his fellow team mates, they’ve developed a repeatable innovation process to discover new ways for payers to play more meaningful roles in promoting health.

Prior to joining Cigna, James spent years working as a consultant in a wide range of industries from CPG (Kraft) to commercial furniture (Steelcase) to vacuums (Dyson). He holds a Masters of Design from the Institute of Design and a BS in Mechanical Engineering from the Univ. of Rochester. He also previous worked professionally as a chef. He lives in Chicagoland with his wife and two children.


January 25, 2018
6:00 pm - 8:00 pm
Event Category:


111 S. Wacker Dr. 17th Floor
Chicago, il 60606 us


Action Design Chicago