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Digital Behavior Change & the Neuroscience of Social Status, Pride, and Shame

May 17, 2017 @ 6:30 pm - 8:00 pm

Join Brian Cugelman, PhD for a quick overview of his latest research in the area of emotional design neuroscience and interactive design based on the constellation of emotions that shape human hierarchies and group behavior.

People are largely blind to the powerful motivators that shape their feelings and behavior in profound ways, impacting their social relations, existential trajectories, self-identity, sense of fulfillment, and regret in life. These emotions are just as powerful online, driving people’s experiences in social media, apps, online ads, and more.

By understanding how these emotions work, you’ll be better equipped to apply “digital diplomacy” and artificial emotional intelligence to your work. You’ll gain a deeper insight into the subtle factors that drive status brands, and how simple dialogue tweaks can make the difference between systems that users resent and systems that people irrationally love. Brian will also discuss how the latest science on the emotional drivers of virality shows that these are the same emotions tied to online social sharing behavior, and how ancient plot narratives, such as David and Goliath, contain the same emotional valence of viral stories.

Please bring an ID to get through the building’s security. Here’s the schedule: 

6:30 PM – Free drinks while networking

7:00 to 8:00 PM – Talk and discussion

Special thanks to Morningstar, Inc. for hosting and sponsoring us!

More about Brian:

Brian Cugelman, PhD is a scientist with AlterSpark who helps clients apply psychology and data science to websites, apps, and digital marketing campaigns. Over 1,200 professionals have achieved certification under his suite of digital psychology workshops. His consulting clients include United Nations agencies, ActionAid, Oxfam, and Century 21 among other global institutions. Brian has given lectures at MIT, the University of Toronto, Johns Hopkins, and TEDx. Even Pentagon officials have invited Brian to present his research for their Cyber Influence Project. Brian’s present focus is on developing emotion reading algorithms and personality insight tools (https://www.personalitytestzone.com), based on the same neuroscience that will be covered in this meetup.


May 17, 2017
6:30 pm - 8:00 pm
Event Category:


Morningstar, Inc.
22 W Washington St - 14th Floor
Chicago, IL us


Action Design Chicago