Loading Events

« All Events

  • This event has passed.

Designing For Memory Vs. Experience

September 12, 2017 @ 5:00 pm

Designing for Memory vs. Experience

In a world of limited resources, it’s critically important to focus on designing for the moments that have the greatest impact on our behavior. While our natural tendency is to try to make every touch point of the experience better, assuming this will correlate to preference and future behavior in favor of our brands and products, a great deal of research has also emphasized the importance of memory – mental models built on associations and previous experience. And because the drivers and dynamics of memory are different than those of experience, designing for memory requires a different lens and approach.

Join us for an interactive presentation and workshop as Sam Evans from Egg Strategy shares a behavioral perspective on:

• The difference between experience and memory

• How memory shapes our behavior

• Practical tips on how to design for memory.

Here’s the schedule: 

5:00 PM – Free food & drink while networking

5:30 PM – 6:30 PM Talk and discussion

Special thanks to MillerCoors for hosting and sponsoring us! The MillerCoors Pub closes at 7 PM, which is why we are hosting this event a bit earlier than usual.

Hope to see you there!

About Sam:

Sam is Director of Strategy and Innovation at Egg Strategy, where he specializes in helping Egg clients focus brand strategy and innovation to design products and services that change behavior and drive growth.

Sam has more than 14 years of brand-building experience from multiple perspectives, including several years at PepsiCo and extensive agency-side experience across major consumer brands like Merck, Kimberly-Clark and Kraft. He leads the Action Design Chicago Network, a community of Behavioral Economics academics and practitioners. Sam has a Kellogg MBA in Marketing and Strategy, and a relentless drive for strategic thinking and creative exploration.


September 12, 2017
5:00 pm
Event Category:


MillerCoors Pub
250 South Wacker Drive
Chicago, US


Action Design Chicago