You Have All This Web Analytics Data… Now What?

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The sheer amount of information available through the Google Analytics platform can be overwhelming, especially if you aren’t entirely sure what the analytics are trying to tell you about the data being collected. It is a powerful tool – it … Read More

Do You Have a Data Strategy?

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Most companies have access to a wealth of data, but not everyone is using it to its full capacity. Even if you know your data is powerful and already turn to it for insights, not having a comprehensive data strategy … Read More