Google Optimize is the Key to a Better User Experience

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Your company website is a critical aspect of your business. It serves as the foundational portal for customers and may even be the potential buyer’s first introduction to what your company has to offer. Creating an ideal user experience can … Read More

You Have All This Web Analytics Data… Now What?

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The sheer amount of information available through the Google Analytics platform can be overwhelming, especially if you aren’t entirely sure what the analytics are trying to tell you about the data being collected. It is a powerful tool – it … Read More

Google Analytics 4 and How to Support a Better User Experience

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Google Analytics can provide powerful insights into your customers, allowing you to create a site experience that best meets increasingly high expectations. User metrics help you see how engaged your customers are, particularly those who complete multiple sessions during a … Read More

Incorporating Your Google Analytics with Salesforce

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In November, Google announced a partnership with Salesforce to build integrations between Salesforce Sales Cloud, Marketing Cloud and Google Analytics 360. They are aiming to create a mechanism that allows sales, marketing and advertising data to be seamlessly connected through … Read More