You Have All This Web Analytics Data… Now What?

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The sheer amount of information available through the Google Analytics platform can be overwhelming, especially if you aren’t entirely sure what the analytics are trying to tell you about the data being collected. It is a powerful tool – it … Read More

Google Analytics 4 and How to Support a Better User Experience

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Google Analytics can provide powerful insights into your customers, allowing you to create a site experience that best meets increasingly high expectations. User metrics help you see how engaged your customers are, particularly those who complete multiple sessions during a … Read More

Incorporating Your Google Analytics with Salesforce

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In November, Google announced a partnership with Salesforce to build integrations between Salesforce Sales Cloud, Marketing Cloud and Google Analytics 360. They are aiming to create a mechanism that allows sales, marketing and advertising data to be seamlessly connected through … Read More