In order to improve or maintain performance, you must use metrics to track outputs and overall productivity. Key Performance Indicators (KPIs) are an ideal tool when you need something measurable to guide everyone’s efforts and ensure the company is poised … Read More
Your company website is a critical aspect of your business. It serves as the foundational portal for customers and may even be the potential buyer’s first introduction to what your company has to offer. Creating an ideal user experience can … Read More
The sheer amount of information available through the Google Analytics platform can be overwhelming, especially if you aren’t entirely sure what the analytics are trying to tell you about the data being collected. It is a powerful tool – it … Read More
Google Analytics can provide powerful insights into your customers, allowing you to create a site experience that best meets increasingly high expectations. User metrics help you see how engaged your customers are, particularly those who complete multiple sessions during a … Read More
In November, Google announced a partnership with Salesforce to build integrations between Salesforce Sales Cloud, Marketing Cloud and Google Analytics 360. They are aiming to create a mechanism that allows sales, marketing and advertising data to be seamlessly connected through … Read More