Determining the Right KPIs for Your Business

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In order to improve or maintain performance, you must use metrics to track outputs and overall productivity. Key Performance Indicators (KPIs) are an ideal tool when you need something measurable to guide everyone’s efforts and ensure the company is poised … Read More

Incorporating Your Google Analytics with Salesforce

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In November, Google announced a partnership with Salesforce to build integrations between Salesforce Sales Cloud, Marketing Cloud and Google Analytics 360. They are aiming to create a mechanism that allows sales, marketing and advertising data to be seamlessly connected through … Read More