Determining the Right KPIs for Your Business

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In order to improve or maintain performance, you must use metrics to track outputs and overall productivity. Key Performance Indicators (KPIs) are an ideal tool when you need something measurable to guide everyone’s efforts and ensure the company is poised … Read More

You Have All This Web Analytics Data… Now What?

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The sheer amount of information available through the Google Analytics platform can be overwhelming, especially if you aren’t entirely sure what the analytics are trying to tell you about the data being collected. It is a powerful tool – it … Read More