Solutions: Pardot Implementation for Payment Solutions Firm

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One of the most modern, innovative payment functions available on today’s market helps businesses of every size and specialty reach their full potential. Things look pretty different now than they did 15 years ago, including communication with potential and current customers. See how they applied Pardot’s powerhouse functions to optimize their sales cycle.

Purpose

Purchasing and implementing Pardot came along with the goal of reducing the overall sales cycle, increasing website leads and email subscribers, as well as increasing marketing productivity through automating their marketing platform. Since nearly 70% of the buyer’s journey is complete before a buyer even reaches out to sales, it’s more important than ever to have a well-orchestrated marketing program. Solving IT was brought on to set up Pardot to do just that for their business.

Process

Solving IT was able to implement the Pardot system seamlessly, creating a high quality lead generation engine, high quality personalized emails, and an accelerated sales pipeline, while helping them calculate the return on investment. Not only were we able to help automate their Pardot system, we also consulted on the overall marketing strategy and content – creating lead forms and email templates with tracking mechanisms.

 

Results

The company now has a fully automated marketing platform that has already taken steps toward their goals of increasing website leads, email subscribers and reducing the overall sales cycle.

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