One of the world leaders in direct marketing and product development understands and identifies their customer’s aesthetic and emotional needs that can they fulfilled with inspired offerings. Each day they bring high-value and affordable goods to people all across the globe.
In order to support eCommerce their marketing decision-making, planning, strategy and ad-spend performance evaluations were in need of a reporting and analytics solution. This would include building enterprise data integration from source data systems into a centralized Operational Data Store, and department-level data marts.
Solving IT provided Business Intelligence Analysts and Developers to build, design and develop this solution in order to provide business users and stakeholders with more flexibility when accessing data to allowing them to perform desired analytics.
The client is now able to attribute where their sales are deriving from. This allows them to target their customers much more effectively, resulting in increased sales revenue.