Heading to Dreamforce? Here’s How to Plan Effectively for Your Trip

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Once a year, Salesforce enthusiasts congregate for the biggest Salesforce conference of the year: Dreamforce. The four-day conference attracts over 170,000 attendees who are looking to take part in more than 2,700 sessions, listen to dozens of intriguing speakers, and simply enjoy themselves while networking with other like-minded professionals.

Many people flock to Dreamforce because it is an opportunity unlike anything else. Rarely do such high caliber minds gather in a single place, and the ability to learn from them all is incredibly enticing.

However, with Dreamforce being so large, it can be hard to figure out how to make the most of your trip. If you aren’t sure where to focus, here are some planning tips that can help maximize your time and ensure you leave with a meaningful experience.

Know the Speakers Beforehand

Dreamforce attendees adore the wide range of speakers that come to share their wisdom. They include entrepreneurs, world leaders, industry experts, social advocates, thought leaders, and more, giving you many options from which to choose.

Marc Benioff, the chairman and CEO of Salesforce, is known for giving inspiring speeches, and many consider his presentation a must-see every year. If you’ve never been to Dreamforce before, this is an engagement that should make your shortlist.

When choosing other speakers, consider your primary goals and objectives. Then you can review the topics that will be covered and decide which opportunities will provide you the most value. After you identify these can’t-miss events, use them as the starting framework for your personal Dreamforce schedule.

Review the Sessions in Advance

The Dreamforce session schedule is available online and reviewing this in advance is the key to planning a successful trip. Identify any breakout sessions that you feel can’t be missed and use them to begin outlining a plan.

Certain breakout sessions target specific industries, while others aim at different business sizes, ranging from small businesses to enterprises. Some provide guidance on accelerating business growth while others concentrate on increasing efficiency and productivity.

With so many options being available, you can easily find yourself paralyzed by choice when you arrive, and that can lead to missing out on your ideal activities. So, creating your schedule in advance is a necessity.

Going Solo? With a Group?

When you fly solo, you may be responsible for returning with information that helps the entire group or the business. You should start by discussing everyone’s goals and desires beforehand, ensuring you select speakers and sessions that allow you to meet those expectations.

If you travel with a group, a good method is the “divide and conquer” strategy. While attending sessions and speaking engagement together provides you with a makeshift social circle, you won’t get as much from the cumulative experience as you would if you split up.

Splitting up allows you to gather as much information as possible. Plus, you can always schedule regular meetings with the group to touch base and let everyone share what they’ve learned.

Download the App

With so much going on, having the Dreamforce app is a valuable lifeline. The app allows you to build a personalized schedule using the Agenda Builder, earn badges by starting a Quest, access helpful tips and maps, and stay connected and network with other professionals.

The Dreamforce app is critical if you want to stay organized and make the most from your trip. Plus, it’s free, so why not!

Join the Trailblazer Community

While a significant amount of your Dreamforce experience will include networking opportunities, you can actually begin forging new connections with attendees right now. The Trailblazer Community is an online portal that provides you with access to a substantial amount of information, giving you a platform to ask questions and collaborate with others.

By getting involved in the community now, you can start your networking journey while you plan your trip. This can be incredibly beneficial and can help make the most of the four-day event. And when Dreamforce is over, you can keep accessing the Trailblazer Community, helping you keep these connections going strong all year-round.

If you are new to Dreamforce, head to the “New to Dreamforce” group where you can find a variety of tips and tricks that can help you make the most of your time at the event.

Don’t Over-Obligate Yourself

When an event provides you with access to so much information, as Dreamforce does, it can be tempting to fill every moment of your day with speakers and sessions. But if you don’t allow for some downtime, you could find yourself running out of energy or even burning out.

Instead of packing your schedule to the brim, leave some spaces open for relaxation. Then head on over to Dream Valley to kick back and mingle with other attendees. There are also many fun and engaging parties held during the event, giving you a chance to be social and meet other professionals who decided to make the trip.

Similarly, take advantage of the free food and beverages available on-site. Remember, it’s hard to think straight when you’re hungry or thirsty, so make sure you pause long enough to stay hydrated and satiated, ensuring you have the fuel you need to get the most out of your trip.

Remember, the majority of the sessions are recorded and available online after Dreamforce comes to a close. This means you can review them after you return to work, during your flight home, or when you are simply relaxing on the couch after a long day.

Be Ready to Have Fun!

“Fun” and “conferences” don’t always go together, but Dreamforce isn’t just another conference. It’s a full-fledged event filled with opportunities to have a great time.

While learning may be at the core of Dreamforce, so is inspiration, excitement, and joy. So, make sure you are ready to embrace the unique culture of Dreamforce, and you will have an experience worth remembering for years to come.


If you are interested in learning more about the amazing event that is Dreamforce, the professionals at Solving IT can help. Contact us with any questions you may have and see how our expertise can make it easy to get the most of out of the experience.