Google Optimize is the Key to a Better User Experience

with No Comments

Your company website is a critical aspect of your business. It serves as the foundational portal for customers and may even be the potential buyer’s first introduction to what your company has to offer.

Creating an ideal user experience can support lead generation and sales opportunities by ensuring the customer has a pleasant experience that meets their expectations. Using random experimentation in the hope of creating better results is not a perfect method for seeing what works and what doesn’t.

Luckily, Google Optimize provides the powerful tools needed to improve overall user experience. These newly released tools make the free service an even more robust solution. If you haven’t explored what Google Optimize has to offer, here’s what you need to know.

Google Video Series Guidance

Unless you have IT professionals on staff who have experience with website tests, the idea of handling them yourself can be intimidating. However, it doesn’t have to be, thanks to the “Getting Started with Google Optimize” video series.

These resources provide you valuable information on how you can utilize Google Optimize tools. Plus, the entire series is only 15 minutes long, so you can get started quickly and easily.

Easy to Implement and Use

Google Optimize is specially designed for a simple implementation process, making it ideal for any business that may not have IT resources familiar with optimization. If you are already using Google Analytics, a single line of code is enough to get Google Optimize connected and running. This allows you to use those Analytics during your experiments in Optimize, giving you access to powerful insights.

Optimize also comes with a visual editor including a drag and drop interface. So those who are not completely familiar with web-related programming are able to edit with ease. In addition, more advanced users can utilize these tools to edit in other formats, including raw HTML or adding rules using JavaScript or CSS without having to leave the editor.

Increased Experiment Limit

Previously, Google Optimize allowed only 3 experiments to run at any given time. After receiving user feedback that suggested the limit was too low, the number of tests allowed was increased to 5, ensuring you don’t have to make difficult tradeoffs of which tests to run or what customer segments to target. The user now has more optimization power and opportunity than ever before.

Clear Results Calculations

Google Optimize guarantees the results of your experiments are easy to understand regardless of your level of technical expertise. The reporting can be customized based on your goals and objectives, allowing you to view exactly what you want to know, when you want to know it, facilitating faster design decision making.

Ultimately, Google Optimize is a valuable tool that can help improve your user experience and gather valuable insights based on your priorities. If you are interested in learning more, the skilled professionals at Solving IT can help. Contact us to speak with one of our team members today and see how our expertise can benefit you.