The Data Mining Goldmine: How to Turn Analytics into Advantage

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For today’s businesses, there is no shortage of data. Nearly every customer interaction is a new source of information, and everyday operational processes similarly add to the company’s stores. As more data is collected, many organizations seek out opportunities to … Read More

Two Companies Already in the GDPR Crosshairs: What You Need to Know to Avoid the Same Fate

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The General Data Protection Regulation (GDPR) recently went into effect on May 25, 2018. However, two tech giants already have complaints filed against them. Both Google and Facebook swore they were ready to meet the strict requirements set forth by … Read More

Determining the Right KPIs for Your Business

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In order to improve or maintain performance, you must use metrics to track outputs and overall productivity. Key Performance Indicators (KPIs) are an ideal tool when you need something measurable to guide everyone’s efforts and ensure the company is poised … Read More

Google Optimize is the Key to a Better User Experience

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Your company website is a critical aspect of your business. It serves as the foundational portal for customers and may even be the potential buyer’s first introduction to what your company has to offer. Creating an ideal user experience can … Read More

You Have All This Web Analytics Data… Now What?

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The sheer amount of information available through the Google Analytics platform can be overwhelming, especially if you aren’t entirely sure what the analytics are trying to tell you about the data being collected. It is a powerful tool – it … Read More

Google Analytics 4 and How to Support a Better User Experience

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Google Analytics can provide powerful insights into your customers, allowing you to create a site experience that best meets increasingly high expectations. User metrics help you see how engaged your customers are, particularly those who complete multiple sessions during a … Read More

Incorporating Your Google Analytics with Salesforce

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In November, Google announced a partnership with Salesforce to build integrations between Salesforce Sales Cloud, Marketing Cloud and Google Analytics 360. They are aiming to create a mechanism that allows sales, marketing and advertising data to be seamlessly connected through … Read More

Do You Have a Data Strategy?

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Most companies have access to a wealth of data, but not everyone is using it to its full capacity. Even if you know your data is powerful and already turn to it for insights, not having a comprehensive data strategy … Read More

Must Have Skills to Look for When Hiring a Data Scientist

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Finding high-quality Data Scientists isn’t easy, especially with unemployment among these skilled professionals being particularly low. That does not mean you shouldn’t hold out for a person with the experience and education you are looking for. Selecting a less than … Read More

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