Google Optimize is the Key to a Better User Experience

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Your company website is a critical aspect of your business. It serves as the foundational portal for customers and may even be the potential buyer’s first introduction to what your company has to offer. Creating an ideal user experience can … Read More

You Have All This Web Analytics Data… Now What?

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The sheer amount of information available through the Google Analytics platform can be overwhelming, especially if you aren’t entirely sure what the analytics are trying to tell you about the data being collected. It is a powerful tool – it … Read More

Google Analytics 4 and How to Support a Better User Experience

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Google Analytics can provide powerful insights into your customers, allowing you to create a site experience that best meets increasingly high expectations. User metrics help you see how engaged your customers are, particularly those who complete multiple sessions during a … Read More

Incorporating Your Google Analytics with Salesforce

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In November, Google announced a partnership with Salesforce to build integrations between Salesforce Sales Cloud, Marketing Cloud and Google Analytics 360. They are aiming to create a mechanism that allows sales, marketing and advertising data to be seamlessly connected through … Read More

Do You Have a Data Strategy?

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Most companies have access to a wealth of data, but not everyone is using it to its full capacity. Even if you know your data is powerful and already turn to it for insights, not having a comprehensive data strategy … Read More

Must Have Skills to Look for When Hiring a Data Scientist

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Finding high-quality Data Scientists isn’t easy, especially with unemployment among these skilled professionals being particularly low. That does not mean you shouldn’t hold out for a person with the experience and education you are looking for. Selecting a less than … Read More

How Will AI Change the Workplace?

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When a technology like artificial intelligence (AI) enters the business world, it’s no surprise that people become concerned about whether technology will take away their careers. While this may occur in some cases, our attention should be directed at how … Read More

The Growth of Business Cloud Applications and What It Means for IT Careers

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As prominent tech companies like Amazon, Google and Microsoft place greater attention on their cloud platforms, the use of business cloud applications continues to grow. Many companies are shying away from maintaining applications on-site, favoring the cloud approach as a … Read More

Amazon Web Services (AWS) and the Future of Cloud Data

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Amazon, the e-commerce giant, has changed the game in more areas than just shopping. Thanks to AWS, the company is positioned to significantly alter the future of cloud data, providing companies with a range of options designed to help their … Read More

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